TIMESHARE MEDIA REBRAND
PROJECT DESCRIPTION:
TimeShare Media is a Silicon Valley-based marketing firm with nation-wide service to a broad spectrum of businesses. With decades of industry experience, and in business for over 16 years, TimeShare Media has earned a reputation for developing, producing and placing stories that make the most customer connections for the least cost throughout the spectrum of commercial media.
TimeShare Media’s audience includes small businesses and corporations looking to advertise on a variety of communication platforms listed below.
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Audio (Radio)
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Display (Newspaper, Magazine)
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Video (Television, Internet, Mobile)
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Internet (Websites, Social Media
PROJECT DELIVERABLES:
Updated Logo & Brand Identity:
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A modernized logo that is versatile and suitable for use across various platforms, including digital and print media.
Promotional Materials:
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Design of promotional materials such as signage, stationary, T-shirts, and stickers.
STAGE 01: IDEATION
The inspiration behind the project centers around modern communication technologies (such as antennas, waves, or digital signals) suggesting a focus on innovation and cutting-edge solutions. These symbols evoke a sense of connection, networking, or seamless communication, reflecting TimeShare Media's engagement with the latest trends in broadcast media.
Moodboard and Inspiration
Sketches 01
Sketches 02
STAGE 02 : ITERATION
Each logo iteration is designed with the company’s target audience in mind. Design iterations 1-3 were designed with a more “retro” and playful feel with references to old radio and broadcast logos. Design iterations 4-6 are designed with a more modern/minimalist approach in mind and includes references to newer forms of broadcast media and communication.
Logo Iteration 01
Logo Iteration 02
Logo Iteration 03
Logo Iteration 04
Logo Iteration 05
06 Final Icon and Logo Design
STAGE 03: IMPLEMENTATION
The combination of modern design and references to newer forms of communication implies a forward-thinking and innovative brand personality. The minimalist approach suggests adaptability and a focus on the essentials, showcasing the brand's ability to evolve with changing media landscapes.
Stationary Design
T-shirt Design
Sticker Design
Brand Guidelines