MONTEREY ZOO REBRAND
PROJECT DESCRIPTION:
​This project included a logo and brand redesign of the Monterey Zoo located in Seaside, CA. This project aimed to connect the Monterey Zoo with something that represented the local area and environment of Monterey. This redesign was inspired by the kelp forests of the pacific ocean and by local attractions such as the Monterey Bay Aquarium.
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The project objective of the rebrand was to refresh the brand identity by modernizing the logo while incorporating marine and coastal elements reflective of the local area. The rebrand aimed to create a cohesive visual identity that resonates with the zoo's location and enhances its appeal to visitors.
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PROJECT DELIVERABLES:
Updated Logo Design:
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​A modernized logo that is versatile and suitable for use across various platforms, including digital and print media.
Marketing Materials:
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Design of marketing materials such as brochures, flyers, posters, and banners that showcase the rebranded identity and promote the zoo's offerings, events, and attractions.
STAGE 01: IDEATION
This project began by researching the zoo's history, mission, and local marine life. I gathered inspiration from existing zoo logos, as well as modern design trends and marine-themed imagery. After a round of feedback and critique, a logo iteration was selected and branding ideation including stationary and advertisements were explored.
Original Logo
Logo and Branding Ideation
STAGE 02: ITERATION
Stage two focused on refining the chosen concept based on feedback, focusing on clarity, simplicity, and scalability. This stage of development was devoted to typography, color palette, and overall composition to ensure the logo is versatile and effective across various applications.
Icon and Color Development
Logo Development
Final Logo
STAGE 03: IMPLEMENTATION
Stage three focused on the implementation of the new logo across all relevant touch-points, including signage, digital platforms, and marketing materials. The mission was to ensure consistency in its application to reinforce brand recognition and coherence across all materials.
Flyer Implementation
Business Card Implementation
Signage Implementation
Mockup Implementation